Enhancing Data Quality and Operational Efficiency in Pharma Speaker Program Management
The Challenge
The client’s existing Speaker Program platform enables sales reps to schedule and carry out educational programs where in trained and contracted speakers deliver compliance-approved brand or disease-state messages to targeted HCP audiences. The platform serves as a core field enablement tool under the commercial operations division and supports marketing programs across all therapeutic brands. As the platform scaled across brands and geographies, several challenges emerged:
- Data Discrepancies: Inconsistencies were found in rep access, attendee mastering, and target mapping across systems, posing risks to speaker program efficiency and their alignment with sales strategy.
- Territory Realignment Complexity: Quarterly adjustments in sales territories required close analysis to prevent misalignment in HCP targeting and program scheduling.
- Service Request Bottlenecks: Incident and service request tickets lacked a formal triage process, delaying support response and disrupting program continuity.
- Access Management Gaps: Ensuring that the right reps had timely access to the platform was a recurring issue, especially during territory shifts or team restructuring.
Our Solution
Agilisium deployed a scalable data operations framework to monitor, cleanse, and optimize the client’s speaker program ecosystem. The solution combined intelligent automation with data governance best practices to ensure operational continuity and improved data accuracy.
Data Sources:
- Client’s commercial data lake
- CRM systems
- External data providers (e.g., HCP master data feeds, claims feeds)
Data Integrity Reviews
Implemented routine audits and validations across access files, target mappings, and attendee records to identify and resolve discrepancies across data sources.
Role-Based Access Governance
Weekly checks ensure the right field users have the right access, keeping the attendee and HCP universe aligned with corporate master systems and reducing access-related delays.
Territory Alignment Tracking
Proactively analyzes territory changes each quarter to ensure seamless brand coverage and timely go-lives for speaker programs.
Automated Service Triage
Introduced Python-based automations for triaging service tickets and incident reports, improving response times and reducing manual overhead.
The Outcomes
Agilisium’s structured and automated approach ensures accurate data, timely access, and operational visibility—streamlining speaker program execution while reducing support overhead.
Improved Data Consistency Across Brands
Systematic reviews enhance the reliability of speaker and HCP participation data across the client’s commercial landscape.
Faster Issue Resolution
Automated triaging and structured escalation improves issue turnaround times and internal communication flow.
Operational Reporting for Leadership
Daily and weekly reporting provides brand level visibility into program activities, access gaps, and territory coverage status.
Strengthened Access Controls
Governance routines ensure sales reps have proper platform access based on their alignment—supporting compliance and user trust.
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